Warm weather is right around the corner - and in the meantime, the latest news from the Ad Council will warm your heart. Read on for updates from Love Has No Labels, the Shelter Pet Project, and more!CELEBRITIES #ADOPTPURELOVE
Actress Olivia Munn recently appeared on “The Ellen Show” to discuss the two leading men in her life—her shelter dogs Frankie and Chance—on behalf of our #AdoptPureLove campaign with the Shelter Pet Project.
As if that’s not adorable enough, check out the new PSAs, created pro bono by J. Walter Thompson New York, featuring Munn, actress Rachel Bloom, NFL player Logan Ryan, and the unconditional love of their adopted pets.
NEW PARTNERSHIPS FOR LOVE HAS NO LABELS
Our Love Has No Labels campaign teamed up with Warner Bros. Records to debut a special Valentine’s Day music video for Lukas Graham’s hit song “Love Someone,” celebrating love in its many diverse forms.
We also partnered with Facebook Anthology and Great Big Story to release the first episode in a new docu-series, hosted by Jay Shetty, showcasing real people coming together during harrowing times. Watch and share the moving story of Munira and Sara, a Muslim woman and Jewish woman who connected in the wake of Hurricane Harvey.
AD COUNCIL AT DAVOS
At the World Economic Forum in Davos, the Ad Council co-hosted a dinner with NBCU and Pfizer to discuss the role of business in tackling societal issues. Ad Council President and CEO Lisa Sherman shared insights from that discussion in a must-read op-ed published in MediaVillage.
SHORTY AWARDS VOTING
It’s awards season for more than just Hollywood—it’s the last day you can vote for the Shorty Awards Audience Honor! Take a moment to vote for the Ad Council finalists below:
• End Family Fire (Organic Promotion)
• Seize the Awkward (Best Influencer and Celebrity Multiplatform Campaign)
• Love Has No Labels (Best Use of Branded Content, Best Longform Video)
• Know Your Girls (Best Multicultural Engagement)