By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Dog and Cat Adoptions have soared during the COVID19 pandemic, as millions adapt to working at home, social distancing and isolation. Many seek out pets to keep themselves company. Some shelters had to shut down, due to a high demand for pets, which were in short supply.
The joys of pet ownership have raised new questions about how to care for dogs and cats during the crisis, and beyond. Thousands of editors have been sharing stories about helpful information and answers to questions about pet care. If you have a way to help pets and their families, tell your story.
To help our clients choose formats that are getting the best results, North American Precis Syndicate ranks the top feature news stories of the year by the highest number of placements in media outlets nationwide. We have compiled the results to show the top feature news stories of the decade, those that have performed brilliantly, way above and beyond what is typically expected.
The most successful stories included attractive color photos or infographics, helpful advice from experts, celebrity spokespeople, the latest statistics, results from surveys, trends, time-saving tips, money saving ideas and other helpful information. The stories targeted people across various demographic groups and related to safe, enjoyable and prosperous experiences, protecting the health, and assets, of the readers, their friends and family members.
We are passionate about working on the kinds of stories that help millions of people nationwide with the news that is potentially life saving or can improve the quality of their lives.
To name a few, here are examples of the top pet stories of the decade, with adorable pet photos. These are from some of the best and brightest communications professionals for some of the most demanding management teams at leading organizations:
1- American Humane:
“Pets And People/ Giving The Gift Of Love”
“Major Study: Therapy Dogs Can Help Families Of Children With Cancer”
2- OPEI: “Your Yard/ Living Landscapes Matter: Lawns And Gardens Are Ecosystems That Help Us All”
3- TurfMutt Foundation: “Rescue Puppy Named New Voice Of The TurfMutt Foundation”
4- NaturVet: “Pet Health/ Winston Deserves An Active Life”
5- SGU:
“How To Keep From Catching Anything But Love From Your Pets”
“Fascinating Facts About Humans And Animals”
6- North Shore Animal League:
“Pets And People/ Pairing Kids And Pets To Promote Learning”
“Pets And People/ Join the Mutt-i-grees Movement: Save an Animal’s Life”
7- Purina: “A New Survey Weighs In On Pet Obesity”
8- Petmate:
“Keeping Your Pets Safe When Traveling”
“Four Ways To Keep Your Pet Happy In Hot Weather”
“Holidays For Pets: ‘Twas The Night Before Christmas Poem For Pets”
9- rover.com : “Getting Paid To Play: Dog Sitting And The Sharing Economy”
10- Bach: “Holiday Hints/ Natural Remedies To Relax Pets”
11- Penske: “ ‘Fur-get’ About Stress When Moving With Pets”
12- Kroger: “Owners Would Spend Thousands To Save Pets’ Lives”
13- Care Credit: “Staying A Step Ahead Of Veterinary Costs”
14- Merrick Pet Care: “Finding The Freshest Foods For Your Pet”
15- American Pet Products Association:
“Creative, Heartwarming Pet Poems By Kids”
“Taking Care Of Your Pet In Tough Economic Times”
16- Greenies: “Pet Owners Doing More For Pets’ Teeth”
17- Rachael Ray/ Pet Nutrish: “Lose The “Pooch” With Your Pup”
18- PetSmart Charities:
“Simple Acts Can Save Homeless Pets’ Lives”
“Preparing For Life With Your Adopted Dog”
“Declare Your Cat Pride”
“A New Kind Of Love Story”
“Shining A Spotlight On Homeless Pets”
“Rock Legend Bret Michaels Celebrates Saving Pets”
“Don’t Pay For A Purebred — Adopt One”
19- Disney:
“Help Kids Learn The True Joy Of Giving”
“A Super Way To Play”
20- Hallmark Channel: “Tips To Help Keep Your Pets Warm And Safe”
21- Wellness Natural Pet Food/Barak Obama: “From The White House To Your House: Put Your Puppy On A Path To True Wellness”
22- DreamWorks Pictures/ “Hotel For Dogs” Film: “Pointers On Pets: Tips On Bringing Home The Right Shelter Dog”
For more information or a free proposal from our experts, visit https://mynewstouse.com/ or email: info@napsnet.com.