Online sales are skyrocketing, and now more than ever, there are far more eCommerce stores than ever before. Today, eCommerce is now a vital part of the online ecosystem and lead funnel. Nasdaq reported that by 2040, as much as 95% of shopping would be facilitated by eCommerce.
This is good news because it means that there’s a space for growth. It’s also bad news because it’s a highly competitive marketer with many competitors regardless of your industry. In fact, research shows that an estimation of 80-97% of eCommerce businesses fail.
Having an eCommerce store isn’t what it seems if you’re not too careful; you might just become another statistic. Instead, here are some ways you can increase eCommerce sales and take your business to the next level.
1. Invest in Advanced Google Ads
What are Google Adwords, and why are they so essential in increasing eCommerce sales for your business?
Google Ads are ads created with keywords and a tailored audience and once published showcased on Google platforms like advertisements that appear on other websites through the Display Network and Google’s AdSense program, whether locally or globally.
Google ads are so effective that:
- 63% of people say they would click on a paid ad in Google search results
- 55% of people who click on Google Search Network ads prefer the network’s text ads
- 49% of people click on text ads
- 91% is the average click-through rate (CTR) for the Google Search Network
When you’re creating Google Ads, you have to consider some factors: if you can afford it?
Google Ads is highly effective, but it’s also a pay to play platform that thrives off massive ad budgets. Unlike Facebook and Instagram ads that you can run for less than $100 for you to start seeing results, Google Ads requires far more. For more on what kind of Google ads you should use or how to create a budget for Google ads, check out WordStream’s guide,
2. Push More Facebook & Instagram Retargeting Ads
Facebook and Instagram retargeting ads can help you to increase eCommerce sales because you’re strategically placing ads in front of potential customers who’ve already interacted with your eCommerce store, so they’re fairly familiar with you.
Social Media Retargeting ads allows you to show ads exclusively to people who’ve already visited your website but have not converted (meaning they haven’t made a purchase).
By adding a simple tracking pixel to your website, you can follow these lost visitors with ads across the web, even though they may be completely anonymous to you.
For example, if you decided that you’d like to shop for some beauty items for your next holiday gift and visited Nordstrom’s website, then for some reason, you let it without making a purchase.
A few hours later, while you’re on Facebook scrolling through you’re feed, you’ll notice this ad below, retargeting you and reminding you to make a purchase based on the items you were interested in buying earlier. This is how retargeting works and why it works so well.
3. Make Your Checkout Process Easier
Next to increasing sales is preventing shopping cart abandonment. This is where people visit your eCommerce store, add items to their cart, but they never complete a purchase. Shopping cart abandonment is more common than you’d like to think. In fact, seven out of ten visitors leave checkout without buying.
There are a few factors that contribute to this, along with a complicated check out system. Making checkout easier by optimizing this section can help you to prevent more people from leaving. The Good found that if you can boost your checkout completion rate by even five or ten percent, you can make a significant difference in your return on investment.
Whether you’re using an eCommerce store builder or you’re coding your site from scratch, here are some key ways you can optimize your checkout page:
- Add guest checkout as an option: Some people prefer to be in and out of an eCommerce store without the added step of creating an account, no matter how easy it may be, so give them the option to checkout as a guest. Obtain their email to verify their order so you can hook them in for another purchase where they’ll most likely create an account.
- Display trust signals throughout the checkout process: Trust is an essential factor in an eCommerce store to be sure to add credit card logos and other trust signals on relevant pages of your checkout process.
- Keep it simple Less is always more, so be sure to keep your check out page free from clutter. Removed a header or footer, so customers are not easily distracted.
- Keep the back button fully functional Some people want the option to edit easily, go back and add products to their cart. When you remove the back button or fail to have an edit button, it is more likely to leave the checkout process altogether.
4. Invest in Upselling Features
Upselling features are easily overlooked, but they play a major role in marketing your store and products outside of social media, email marketing, and ads.
Upselling is the art of persuading website visitors to purchase more products than they had initially intended. You can do this by providing bundles, discounts, using FOMO notifications, and personalization to various stages of your eCommerce marketing funnel and pages of your eCommerce store.
– Courtesy Wishpond