Made In The USA Day spotlights American manufacturing and ingenuity every July 2. This day encourages consumers to prioritize domestically produced goods, supporting local jobs and strengthening the national economy. Explore the diverse range of products crafted within the United States and celebrate the companies that make them.
Made In The USA Day, falling just before Independence Day, is a prime opportunity for retailers and brands to highlight their American-made inventory. While we await official 2027 promotions, history shows brands like Carhartt, New Balance, and Lodge Cast Iron often feature special discounts on their domestically produced lines. Expect patriotic-themed sales from retailers such as L.L.Bean and American Giant, showcasing apparel, outdoor gear, and home goods. Many smaller businesses and craftspeople will also run promotions to boost sales for their locally sourced and manufactured products. We will update this page with confirmed live deals as July 2 approaches.
Partners & Brands for Made In The USA Day
- Carhartt- Founded in 1889 by Hamilton Carhartt in Detroit, Michigan, this iconic workwear brand is known for its durable clothing. While some production has moved overseas, Carhartt maintains significant manufacturing operations in the United States, particularly for its popular work jackets and overalls.
- New Balance- Established in 1906 in Boston, Massachusetts, New Balance is one of the few athletic footwear companies that still manufactures a portion of its shoes in the United States. Its ‘Made in USA’ line emphasizes premium quality and craftsmanship, supporting domestic jobs in its factories in New England.
- L.L.Bean- Founded by Leon Leonwood Bean in 1912 in Freeport, Maine, L.L.Bean is an outdoor recreation retailer. While it sources products globally, many of its signature items, such as its iconic ‘Bean Boots’ and canvas tote bags, are still handcrafted in its Maine factories.
- Lodge Cast Iron- Since 1896, Lodge Manufacturing Company has been producing cast iron cookware in South Pittsburg, Tennessee. It is the oldest continuously operating cast iron foundry in the United States, renowned for its durable, pre-seasoned skillets and Dutch ovens that are staples in American kitchens.
- Shinola- Founded in 2011 in Detroit, Michigan, Shinola is an American luxury lifestyle brand known for its watches, bicycles, leather goods, and audio equipment. The company emphasizes American craftsmanship, assembling many of its products in its Detroit factory using globally sourced components.
- American Giant- Launched in 2012, American Giant set out to create the best hoodie ever, entirely made in the USA. The apparel company prides itself on its commitment to domestic manufacturing, sourcing cotton from the US and producing its durable, high-quality clothing in factories across the country.
- Leatherman- Founded in 1983 by Timothy Leatherman, this company revolutionized the multi-tool industry. Based in Portland, Oregon, Leatherman tools are proudly manufactured in the United States, known for their robust construction and versatile functionality, serving adventurers and professionals alike.
Made in the USA Day was started by Joel Joseph of the Made in the USA Foundation and the day was first celebrated in the year 1989. The labels on products that signify the country of origin are regulated by the Federal Trade Commission (FTC).
While these labels are mandatory for imported goods, only some products made in America — for example, automobiles, furs, textiles, and wool — must have the labels. But what exactly makes a product eligible for the ‘Made in the USA’ stamp? Well, when “all or virtually all” of the product is made in the United States, the brand can ask for a ‘Made in the USA’ label and the product becomes ‘American-made.’ This tag is also dependent on how the product is advertised, promoted, or otherwise labeled.
It’s not uncommon for brands to use the ‘Made in the USA’ label as their USP. Since American consumers tend to believe that products made in the United States are of higher quality, the label instantly doubles up as a tag of quality assurance. Consumers interested in sustainability also prefer buying American goods since they are manufactured under the environmental and labor laws, unlike the sweatshop conditions of many factories abroad.
Even though American goods might cost more, many consumers don’t mind paying the extra dollar or two for the above-mentioned reasons. Despite the hype surrounding American products, unfortunately, most products that we see in the market are still imported from abroad.
