Get to Know Your Customers Day reminds businesses to reach out to patrons and get to know them better. The day is observed annually on the third Thursday of each quarter (January, April, July, October).
When businesses get to know their customers, they also get to know more about what they need to grow. Remember when Main Street businesses were locally owned and operated? The owners knew you by name and knew your shopping habits. Additionally, they typically knew what you wanted to buy. Not surprisingly, they were willing to get it in for you if they didn’t have it.
Unfortunately, with the advent of the Internet and big-box stores, much of the personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. Make it a point to get to know a little more about your customers. Most importantly, make each of them feel like they are your most important customer of the day.
Tips for Knowing Your Customer:
Ask your customers questions. Find out what services and products they need.
Use social media. Get the word out about your specials and new product. Social media is a great tool to find out what your customers like and don’t like about your store. It’s important to respond as quickly as possible. When you do, it will be noticed. remember, fixing a negative customer experience in a positive way can show you stand by your word. In turn, it could transfer into future multiple sales.
Follow up on a purchase. Ask your customers how their purchase or service worked for them. Not only will you find out about your product, but you will learn more about your customer and the services they need.
Network with other businesses. Learning and sharing best practices for getting to know customers from other successful businesses will also grow your business.
HOW TO OBSERVE GET TO KNOW YOUR CUSTOMERS DAY
Grow your business by taking the time to get to know your customers. In doing so, you’ll be planting a seed that will flourish!
Ask your customers what you’re doing right and what they would like to see improved.
Use #GetToKnowYourCustomersDay to post on social media.
