It may smell pretty bad, but sometimes it’s all you have to work with. National Dry Shampoo Day is celebrated on March 10 as a fitting tribute to a woman’s best friend and emergency savior, dry shampoo!
In commercial use since the early 20th century, dry shampoo adds life to dead and sullen hair with a boost of aerosolized conditioning. Carrying a can of this amazing invention is a modern-day necessity if we want to avoid a greasy scalp from ruining our appearance and tanking our confidence. This fun holiday was conceptualized by Klorane, the iconic dry shampoo brand as an ode to working women all around the country.
Whether it’s a quick touch-up after a workout or an emergency rescue before that Thursday meeting with the boss — dry shampoo is a godsend for people who wish to look presentable at all times. The instant glossy locks delivered by a dry shampoo are the result of aerosolized rice starch particles, which quickly absorb excess oil and grease on your scalp and let your hair fly with the wind. It is believed that using dry products to clean the scalp hair precedes the ritual of natural cleansing with water. Renditions of dry shampoo have been in use since the 15th century when the Asians used dry clay to clean their hair.
The turn of the 18th century popularized the use of starches to clean the wigs of the courtesans. It wasn’t until the 1900s that the production and sale of dry shampoo accelerated around the world. While the American general stores were flooded with Minipoo, a dry shampoo brand founded by New Jersey Native Stephenie Brooke, the European market’s first introduction to dry shampoo happened much later. In 1972, Klorane, a French hair cosmetics company launched its first dry shampoo product and took the industry by storm. Marketed specifically to women who cannot wash their hair due to physical limitations, this product transcended its original genre and became a purposeful tool for women of all kinds.
Building on its brand as the ‘OG Dry Shampoo,’ Klorane declared March 10 as the official National Dry Shampoo Day in 2017. Every year, the company picks a theme to circle the observation around.
