Breast cancer death rates in the United States have dropped by 44% since 1989.
That’s not a coincidence. For 40 years, Breast Cancer Awareness Month has helped raise awareness of breast cancer across the nation.
It has encouraged millions to take action, resulting in increased early detection and advancements in treatment that have saved more than half a million lives.
BCAM is a global campaign to raise awareness for breast cancer, increase screenings, and provide critical support for patients and survivors. Since 1989, increased awareness through campaigns like BCAM has helped reduce breast cancer deaths in the United States by 44%.
October was chosen to honor the efforts of early advocates and coincide with global research events. The pink ribbon became a symbol of hope and action during this time.
